Zoom Enlarge The new name adds clarity and helps define Blood Cancer UK’s scope, covering a broad spectrum of blood cancer types and helping people across the whole of the UK. Learn more about the project Zoom Enlarge Pentagram’s team proposed the word ‘Because’ as a way of referring each activity and each individual back to the same cause. This became a central part of the tone of voice. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge It's likely that the current generation will see a cure for many types of blood cancer, and Pentagram’s new brand system can play an important role in supporting Blood Cancer UK’s vital work in achieving this. Learn more about the project Share: Twitter, LinkedIn, Email
