Bike New York

Brand Identity, Digital Design, Campaigns

Identity, website, and print design for a non-profit organization that promotes cycling throughout the city.

The logo is easy to draw, so anyone can make it their own.

A few of the playful icons developed for the website.

A few of the playful icons developed for the website.

Inspired by the straightforward visual icons of street signage, the letter-based logo is composed of stencil-like shapes that literally illustrate the organization’s name: The letters ‘NY’ form the frame of a bike.

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Bike Expo New York posters combine a bicycle wheel and a manhole cover.

Bike Expo New York posters combine a bicycle wheel and a manhole cover.

The redesigned site immerses users in New York bike culture in a fun, accessible way.

The redesigned site immerses users in New York bike culture in a fun, accessible way.

Bike New York mobile website.

Bike New York mobile website.

The color palette is inspired by riding in the streets: the program uses the same green as New York’s bike lanes, accompanied by the slate grey of pavement, the yellow of lane markers, and for accents, a safety orange and a sky blue.

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The 2015 Tour advertising features the taglines with specific points along the ride.

The 2015 Tour advertising features the taglines with specific points along the ride.

Custom icons for Bike New York's annual Twin Lights Ride appear on a t-shirt for the event.

Custom icons for Bike New York's annual Twin Lights Ride appear on a t-shirt for the event.

The team also designed graphics for apparel, which features a green stripe inspired by a bike lane.

The team also designed graphics for apparel, which features a green stripe inspired by a bike lane.

‘Nick Cave: The Sick Bag Song’

Book Design

A book chronicling musician Nick Cave's experiences during his 2014 tour of North America.

Bike New York