Bausch + Lomb

Brand Identity, Packaging

Identity and packaging design for one of the biggest healthcare brands and its subsidiaries.

In the new identity, the ampersand becomes a transparent medical plus sign that conveys that Bausch + Lomb is open and committed to partnering with the medical community.

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The new identity applied to stationery.

The new identity applied to stationery.

The plus sign appears inside a B + L press kit.

The plus sign appears inside a B + L press kit.

The new renu® packaging drops the allusion and uses an actual photograph of a wave of water that wraps around the package.

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The two renu® sub-brands, fresh™ and sensitive™

The two renu® sub-brands, fresh™ and sensitive™

The solution is now dispensed from translucent bottles developed by Bausch + Lomb.

The solution is now dispensed from translucent bottles developed by Bausch + Lomb.

The new renu® identity is designed to stand out from its competition.

The new renu® identity is designed to stand out from its competition.

‘Pentagram Architecture’

Book Design

A compilation of architectural projects drawn from the last several years of our practice.

Bausch + Lomb