Battersea

Brand Identity, Digital Design, Campaigns

Brand strategy, tone of voice and visual identity for one of Britain's oldest and most famous animal rescue centres.

Pentagram placed the emphasis on the charity’s commitment to unconditionally care for all dogs and cats, and developed a brand line that acts as a steadfast manifesto for Battersea: ‘Here for every dog and cat.’

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Informed by the brand idea, the dynamic visual identity created by Pentagram uses a “family” of hand-drawn watercolour illustrations to humanely emphasise Battersea’s commitment to care for every dog and cat.

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The abstract illustrations are designed to subtly communicate Battersea’s story; they appeal to people’s compassion and humanity, without victimising or stigmatising the animals.

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A key focus while developing the identity was to create a brand that could flex and adapt based on the audience. This is particularly useful for Battersea’s public-facing programmes and fundraising initiatives, which lean into the joyful part of the brand personality.

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‘Our Big Fat Ungreen Weddings’ for Do The Green Thing

Film & Motion Graphics, Book Design, Campaigns

Using an editorial argument, thoughtful illustrations and a children's book for adults to take aim at our unsustainable (and unromantic) Wedding Industrial Complex.

Battersea