Zoom Enlarge Play The identity centers on a ‘B’ monogram, with a dumbbell embedded in the letter to symbolize strength. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The form of the monogram inspired a custom set of icons, drawn on the same grid as the logo. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The brand architecture establishes a cohesive system for sub-brands, each with its own color, so the identity can grow along with the company. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email
