Pentagram was asked to design a new identity that centres around Akbank’s aspirational customers who are keen to succeed and progress in their lives. Learn more about the project Zoom Enlarge Zoom Enlarge Play Play Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Colourful illustrations add a welcoming element to the identity, and the set of simple graphic icons help with navigation and accessibility. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge A vibrant and energetic new colour palette reflects the progressive and spirited attitude of Axess’ prospective clientele, and this is also reflected in the photography used throughout. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email
