Every year the branding for the Atlantic Theater Company is refreshed for the new season of programming, building on the visual identity originally created by Pentagram. The graphics utilize photography, illustration and type in combination with the distinctive “A” shape of the Atlantic logo to create an iconic image for each production.
The 2024-2025 campaign takes an extreme approach to the brand palette, mixing acid neon colors with the signature Atlantic red. Each production is represented by a layered photographic image that vibrates with a slightly offset overprint. Typography is set in the brand font Tungsten.
Previously: Atlantic Theater 2023-24 Season, Atlantic Theater 2022-23 Season, Atlantic Theater 2021-22 Season, Atlantic Theater 2019-20 Season, Atlantic Theater 2018-19 Season, Atlantic Theater 2017-18 Season, Atlantic Theater Company.
