Approximately one in five people in the UK will experience a lung condition in their lifetime—with around 10,000 people in the UK diagnosed every week, lung disease remains the UK’s third-biggest killer. Learn more about the project Play Zoom Enlarge Pentagram was approached to develop a strong and compelling brand for the new organisation, to enable it to change the perception of lung health and help it stand out in the crowded sector. Learn more about the project Zoom Enlarge The design team created a new visual identity, including logo, typography, colour palette and graphic language; these work together to bring to life the newly chosen name of Asthma + Lung UK. Learn more about the project Play Zoom Enlarge Zoom Enlarge Colour plays a central part in the new identity. The core colour palette is contemporary, vibrant and warm, with a series of subdued tones added to complement the stronger colours. Learn more about the project Zoom Enlarge The logo is supported by an informal, individual and deliberately approachable bespoke display typeface created by Pentagram’s design team. Learn more about the project Zoom Enlarge Play Zoom Enlarge Share: Twitter, LinkedIn, Email
