April Housing

Brand Identity

A new name and identity for Blackstone’s affordable housing portfolio company.

Together, the name and mark feel like a breath of fresh air, reflecting the company’s fresh optimism that affordable housing solutions are achievable—at scale.

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The logo uses blends of colors which animate in digital applications, signaling innovation, momentum and energy.

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The Coterie

Brand Identity, Digital Design

Brand identity for the new platform designed to help founders and investors diversify their portfolios and increase their financial safety.

April Housing