Play Building on the brand identity created for The John Lewis Partnership, Pentagram created the ANYDAY name and its bold brand identity to reflect the new range's affordability, optimism, and energy. Learn more about the project Zoom Enlarge Zoom Enlarge Play The design team also created a full stencil headline alphabet and numerals for the pricing system from Gill Sans to work alongside the primary typeface. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge The confident colour palette uses bright orange alongside black and white, which is combined with a bold graphic and utilitarian approach to the packaging. Learn more about the project Zoom Enlarge Zoom Enlarge Play Play Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email
