Ankorstore

Pentagram’s strategy championed the idea of ‘rewilding retail’ by creating a mutually beneficial ecosystem where both retailers and brands thrive while remaining independent and staying competitive.

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To illustrate the amazing breadth of products, the team developed an eclectic and rich style that includes 3D digitally modelled objects and real-world retail environments, blurring the lines between the digital and physical experience of the brand and echoing the company’s diverse products and retailers.

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A key part of the visual identity is ‘augmented retail’, where the 3D objects are placed into real-world environments in the form of retailer shops or brand spaces.

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