American Weed Co.

Brand Identity, Packaging

Brand identity and packaging for the veteran-founded cannabis brand.

Awc Layoutorder V1

American Weed Co. is an American grown, veteran owned cannabis brand.

The designers considered the spray-painted stencil typography, numerals, symbols and other markings of military weapons and vehicles.

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The initial line of products include flower and pre-rolls called Rockets.

The initial line of products include flower and pre-rolls called Rockets.

Strains are differentiated by faux military squadron insignias.

Strains are differentiated by faux military squadron insignias.

Pre-rolls are packaged in

Pre-rolls are packaged in "government issue-looking” tins.

To differentiate the three different strains of cannabis, the design team commissioned Austin-based illustrator Mike Tabie to create emblems in the style of military squadron insignias

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The “Rocket

The “Rocket" pre-roll tins feature punched-metal insignias.

Child-proof bags are inspired by military C-Ration packaging.

Child-proof bags are inspired by military C-Ration packaging.

The tins feature the faux squadron insignias punched into the metal so they appears to rise off the “government issue-looking” containers.

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A variety of identity tools are available including a “WEED” wordmark and flag icon.

Cloth patches, decals and stickers are a component of the identity system.

Cloth patches, decals and stickers are a component of the identity system.

Metallic gold badges inspired by military medals worn on uniforms.

Metallic gold badges inspired by military medals worn on uniforms.

Examples of military-looking apparel featuring a variety of identity tools.

Examples of military-looking apparel featuring a variety of identity tools.

The initial line of American Weed Co. products.

The initial line of American Weed Co. products.

Hat designs featuring a range of marks.

Hat designs featuring a range of marks.

Apparel designs featuring product insignia emblems.

Apparel designs featuring product insignia emblems.

‘Afrofuturism: A History of Black Futures’

Book Design

Design of the companion book of the exhibition at the National Museum of African American History and Culture.

American Weed Co.