Albertine

Brand Identity, Digital Design

Identity for the new French-language bookstore at the French Embassy in New York City.

The identity applied to the window of the bookshop.

The identity applied to the window of the bookshop.

Festival Albertine brochure, letterhead, business card, promotional card, and Coups de Couer card.

Festival Albertine brochure, letterhead, business card, promotional card, and Coups de Couer card.

The identity references the mural on the ceiling of the bookstore.

The identity references the mural on the ceiling of the bookstore.

Entrance to the Albertine bookshop and reading room in the Payne Whitney mansion.

Entrance to the Albertine bookshop and reading room in the Payne Whitney mansion.

The identity features custom-drawn lettering based on French vernacular packaging.

Learn more about the project

Letterhead and business card.

Letterhead and business card.

Festival Albertine brochure.

Festival Albertine brochure.

1 Letterhead and business card. 2 Festival Albertine brochure. 3 Cover and back of promotional card.

Cover and back of promotional card.

Cover and back of promotional card.

Small Tyvek shopping bag.

Small Tyvek shopping bag.

Large foil shopping bag.

Large foil shopping bag.

Shopping bags.

Shopping bags.

The new Albertine website and online bookshop.

The new Albertine website and online bookshop.

L’Alliance New York

Brand Identity, Naming, Brand Strategy

Brand identity framework for the non-profit organization celebrating French and francophone cultures.

Albertine