Advocates for Trans Equality

Brand Identity, Digital Design, Naming, Brand Strategy

Brand positioning, naming, identity, and website for the transgender advocacy organization.

Two of the leading organizations within the trans equality movement—the National Center for Transgender Equality and the Transgender Legal Defense and Education Fund—are merging to become Advocates for Trans Equality, or A4TE for short.

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The new brand called for far more than a fresh coat of paint; it represented a comprehensive re-imagining of A4TE’s public voice at a critical moment in time.

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Advocates for Trans Equality fights for the legal and political rights of transgender people in America. Leveraging decades of experience on the frontlines of power, we shift government and society towards a future where we are no less than equal.

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The brand needed to be equally at home at a rally; in a courtroom; at a fundraiser; or in a congressional hearing

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Chatsworth

Brand Identity

Brand identity for Chatsworth and the Devonshire Group.

Advocates for Trans Equality