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A2A

Brand Identity, Digital Design, Brand Strategy

Brand identity and website design for the creative production studio.

A2A is a creative production partner with decades of experience, helping some of the best known studios and designers bring their concepts to life in exceptional and unexpected ways. A2A is known for making the most with the least amount of moving parts.

Designed by Andrea Trabucco-Campos, the new identity brings a utilitarian, neutral visual tone of voice that steps back, letting the creative output speak. Only one weight of Untitled Sans is used throughout the identity and website, giving rise to an ultra-technical yet expressive language through typographic composition and showcase of their techniques.

Beyond targeted queries, the website's new Search function also serves as a learning and discovery tool for new production techniques, showing all images within a project with a simple hover. The overhauled website also with light within the typographic forms, capturing analog techniques like embossing in a digital form.

Untitled Sans by Klim Type aligned with the intent of making the identity straightfoward and adaptable to a wide variety of styles & techniques that the work itself brings.

The new logo mirrors the studio’s culture to reliably adapt to any condition and challenge. The logo and identity become a vehicle for techniques of production and experimentation.

Office
New York
Partner
Andrea Trabucco-Campos
Collaborators
William Mullan, photography
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