Pentagram has designed the identity, environmental graphics and marketing materials for 7 World Trade Center, the first new tower to be constructed at ground zero in Lower Manhattan. The 52-story, parallelogram-shaped building was developed by Silverstein Properties and designed by David Childs of Skidmore, Owings & Merrill.
7 World Trade Center
Brand Identity, Signage & Environmental Graphics, Campaigns
Identity, environmental graphics and marketing materials for the first new tower to be constructed at ground zero in Lower Manhattan.
