Zoom Enlarge Zoom Enlarge Zoom Enlarge The building’s previous life as a private school and historic Beaux-Arts architecture helped inspire the branding. Learn more about the project Play Zoom Enlarge Play Zoom Enlarge Play Zoom Enlarge Play The brand identity centers on a playful owl motif, redrawn from one of the original carved stone elements on the restored exterior. Learn more about the project Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge Zoom Enlarge The Pentagram team created their own marbling patterns for the branding, a nod to the classic black-and-white composition notebook. Learn more about the project Zoom Enlarge Zoom Enlarge Play Zoom Enlarge Zoom Enlarge Zoom Enlarge Share: Twitter, LinkedIn, Email