The marketing collateral is packaged in a box.
The box opens to reveal the sales book, floor plans and other brochures.
The sales book and other marketing collateral appears in a palette of cream, deep brown and gold.
Each section of the book opens with the title on a half page.
Images on the reverse of the half page create interesting juxtapositions.
Floor plan for one of the residences.
Applied to stationery and other collateral, the logo echoes the forms of the building.
Tote custom-fitted to hold the box.
The gallery features custom vitrines with exhibits about the building and its materials.
The website showcases the building in large-scale photographs and renderings.
Axon views show the position of the available residences within the building.
The site design is optimized for mobile use.
