Zoom Enlarge Eight-foot-tall dimensional letters were created for the stage at the event. Zoom Enlarge Digital screens throughout the Lab acted as posters for the event. Zoom Enlarge A banner outside of the MIT Media Lab. Zoom Enlarge A banner outside of the MIT Media Lab. For the identity, the team designed a bold white-on-black “30” set in the font Neue Haas Grotesk, which was applied to a variety of materials, merchandise, and environmental graphics for the celebration. Learn more about the project Zoom Enlarge Lunch is served in custom foil-stamped boxes. Zoom Enlarge ‘Weisner,’ a special Hefeweizen beer honoring the Media Lab’s late co-founder, Jerome Weisner. Zoom Enlarge The name Weisner is cut 30 times to mimic spacecraft contrails. Zoom Enlarge Beer being canned. Photo: Aeronaut Brewing Zoom Enlarge The three bars are designated with one of three decades of the Media Lab’s career. Zoom Enlarge Little Bits’ custom Gizmos & Gadgets kit made specially for the event. Zoom Enlarge A custom shirt by Ministry Supply. Zoom Enlarge Custom watch design. Zoom Enlarge Nicholas Negroponte, co-founder of the MIT Media Lab, on stage at the event. Share: Twitter, LinkedIn, Email