The Artful Project
A converted ice-cream van serves as a striking pop-up for the online art gallery.
Marina Willer and team have designed a pop-up gallery in an ice-cream van for The Artful Project.
The Artful Project is an online gallery that makes bold and original art work affordable to a new generation of buyers. The van is the gallery’s physical space, and represents their goal of making art accessible and attainable to everyone.
The van is coated in striking colours and patterns, which recreate the curiosity and delight that art can bring. It is designed to be loud and visible wherever it goes, whether it’s parked at the Frieze Art Fair or driving down the highway.
