Pentagram

Piotr Woronkowicz Joins Pentagram New York as Partner

Preview — Apr 02, 2025

The product designer becomes the first industrial design partner in our New York office.

Pentagram is pleased to announce that Piotr Woronkowicz has joined as the first industrial design partner in the firm’s New York office. 

Piotr’s three-dimensional work spans products, packaging and furniture, as well as interiors and environments. With a deep understanding of materials, processes and engineering, he creates designs that blend aesthetic elegance and functionality, elevating the user experience. 

"I’m thrilled to be joining Pentagram as a partner, and most importantly bringing industrial design to the forefront in the New York office,” Piotr says. “It's quite surreal to be sitting alongside with the people I've looked up to for so many years.”

Drawing on his own intense curiosity, Piotr’s approach to design is systematic, solving complex challenges with creativity and precision, whether for mass production or bespoke art pieces. Working across disciplines, he specializes in translating a brand and its identity through three-dimensional forms, function, and experiences. His work reexamines established forms to make products more sustainable and desirable. 

“Piotr (pronounced Peter) is a master of all 3-D trades,” says Paula Scher, partner in the New York office, who has collaborated with Piotr on several projects including unique packaging for Dr. Jart+ and ICD Skincare. “He is equally at home working as a product designer, a packaging designer (for cosmetics, food, electronics and even paint), a furniture designer, a signage and lighting designer, a skateboard designer, and a restaurant designer. All of this is evidenced by the work shown here.”

Piotr returns to Pentagram after a previous role as a designer on Paula’s team in 2012, when he worked on large-scale signage and identity projects for the Philadelphia Museum of Art and Brickell City Centre in Miami. In 2013, Piotr joined Frog Design as a senior industrial designer, where he worked with major clients such as GE, AB InBev, and Harley-Davidson. 

In 2015, Piotr launched his own design studio, Piotrworks, where he continued to collaborate with Pentagram on innovative packaging designs for global brands including Google and Mastercard. Working with Eddie Opara, he developed eco-friendly packaging for Gush paint that opens into two molded paper trays, with the paint housed in a biodegradable acetate bag between them.

“Piotr is a major addition to the partnership––not only a designer, but a craftsman to his core,” says Eddie. “His inventive and innovative style comes from his endearing character, his sincerity and his incredible curiosity. He has an uncanny ability to create gorgeous alternative forms that have superior functionality––better than they previously did––and that go against the grain, against the status quo.”

At Piotrworks, his projects have covered a diverse range of industries, from creating iconic bottles for Tres Generations, Hornitos, and Maker's Mark, to designing interiors and environments for Bread Alone, the first fully carbon-neutral, self-sustaining bakery in the US. Other clients include Estée Lauder and Output. With Pentagram partner Matt Willey, he has created packaging for Portman Teas and Punt Villegas wines.


Piotr was born in Gdansk, Poland, and moved to Italy at a young age before settling in North America, where he lived in several cities across the US and Canada. His design sensibility is deeply influenced by the diverse cultures and global trends he has encountered throughout his travels. His meticulous attention to detail, coupled with a natural curiosity and an observant eye, allows him to create work that resonates with a nuanced understanding of the world's ever-evolving aesthetic landscape.

He received his design education at the prestigious Art Center College of Design in Pasadena, where he graduated with honors in Product Design. He began his professional career working alongside the legendary industrial designer Don Chadwick in Los Angeles. Piotr later relocated to New York, where he collaborated with the product designer Jeffrey Bernett on high-profile furniture and interior design projects for brands like Design Within Reach, Boffi, and Herman Miller.

Piotr and his work have been honored with multiple awards including the Red Dot and the Spark Award, and he holds several patents for his designs. He has taught at the Pratt Institute and the Parsons School of Design in New York. 

“Product design was always part of Pentagram’s offer in the London office,” says Paula Scher. “Now Pentagram New York is delighted to have Piotr’s broad talents in all things three dimensional.”

With Piotr’s addition, Pentagram now has 23 partners in four offices globally.

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