Moss Bros. Interiors
Interiors for quintessentially British formal menswear brand with over 150 stores throughout the United Kingdom.
The first Moss Bros. stores applying William Russell’s interior designs have opened. The redesigned stores are the physical application of Moss Bros.’ new identity, developed by Pentagram’s Harry Pearce and Naresh Ramchandani.
Moss Bros. is a formal menswear company that has been “suiting the nation” for the part 150 years. This long history and democratic vision are united in the new identity and interiors.
In order to make Moss. Bros’ 150 stores consistent with the rebrand, Russell and his team had to create a design that would be suitable for a number of different store sizes, formats and locations, from standalone stores in London to shopping malls in the Midlands.
The brief from the client was for a refresh, building on and evolving the existing environment. Russell and his team used European oak, creating a light and warm interior that contrasts with the typically dark colours of suits. The colours of the brand identity by Harry Pearce have been incorporated into the material palette which has been simplified and clarified, helping to reinforce the quality and heritage of the brand.
The perimeter merchandise display is broken up into smaller bays, producing a rational journey through the store. Key pieces are highlighted using large graphic panels, which use the unique photography styles developed for each sub-brand during the rebrand. Technology has been integrated as small moments within the stores to allow cross-platform shopping for the customer.
The concept is currently being rolled out across the company’s store portfolio, implementing Pentagram’s multi-disciplinary creative work with Moss Bros.
