Mercury
Lorenzo Apicella and his team in San Francisco have designed a trade show environment for Mercury, a leading provider of point-of-sale (POS) payments technology. It debuted at the 2012 Retail Solutions Providers Association (RSPA) RetailNOW convention in Las Vegas and marked the rollout of Mercury's new expression of their brand.
Drawing from Mercury's new visual identity of a stylized letter "M," the design revolves around three 16-foot high "talk towers" where Mercury personnel engage POS resellers, software developers, and merchants in dialogue about their technology-enabled products and services. Multiple displays around the towers convey the sense of progressive technology at the heart of Mercury's business and draw visitors to and through the space.
Fabricated primarily in modular components of lightweight extruded aluminum and translucent fabric voiles, the design is deployable across multiple platforms. Its aim is to contemporize the expression of Mercury's brand values of Transparency, Service and Integrity for customers, partners and employees alike.
