Flatiron 23rd Street Partnership 2013 Annual Report
The report is designed around an an aerial shot of the Flatiron District.
The Flatiron Building is a beloved icon of New York, seen in countless images of the city. But what does the view look like from the building itself? For the 2013 Annual Report of the Flatiron 23rd Street Partnership, the area Business Improvement District, Pentagram's Michael Bierut and his team sent photographer Luca Vignelli to the top of the Flatiron for an aerial shot of the District from a rare perspective.
Titled "View from 285 Feet," the height of the Flatiron Building, the annual report unfolds to reveal the intersection of Broadway, Fifth Avenue and 23rd Street looking north toward Midtown, with the green of Madison Square Park to the east. (The District happens to be Pentagram's own neighborhood, and our tiny "P" banner can be seen in the view up Fifth.)
Playing off the title, the report's neighborhood statistics have been overlaid on the photograph to create a large infographic of the area. Among the data noted from the past year are the 30,279 square feet of public space maintained by the BID, 103 block faces in the District, 18,078 directions given by public safety officers, 337 CitiBike docking stations, 2,141 @flatironNY Twitter followers, and one water main break (on February 1). The graphics use the identity we designed for the Flatiron 23rd Street Partnership in 2007.
