26 Wild
Harry Pearce and team create a poster for 26 Wild—a collaboration between writing group 26 and The Woodland Trusts.
Harry Pearce and team have designed a poster and accompanying text to highlight the plight of some of the UK’s rapidly disappearing wildlife, most of which is put at risk by human activities and loss of habitat.
The poster was created as part of the 26 Wild project—instigated by writing organisation 26 and The Wildlife Trusts charity. Based on words by longtime collaborator (and founder of 26) John Simmons, it explores the theme of ‘disappearance’.
The Wildlife Trusts manages 2,300 nature reserves, and its 850,000 members and 35,000 volunteers work hard making their local areas wilder and ensuring that nature can be part of everyone’s lives. 26 is a group of writers who share a love of words and have come together to raise the profile of writing in everyday life as well as business.
The natural world is the foundation of our wellbeing and prosperity, but recent analysis shows the UK is currently one of most nature-depleted countries in the world. The campaign aims to raise awareness of Britain’s endangered species as well as highlight the important work carried out by the Wildlife Trusts.
56 members of 26 were asked to choose an animal from a list of wildlife in danger. The brief was to create a centena, which is a 100-word-long piece of poetry or prose, that has the same three words at the beginning as it does at the end. While the animal’s name appears in the title, it does not appear in the centena itself—this emphasises the idea of animals disappearing.
The poster created to promote the campaign is double-sided—on one side a bold typographic statement asks us to consider a world without the beautiful song of the nightingale, on the other is a list of Britain’s wildlife which is most in danger.
Read the centenas here.
