Giorgia Lupi is an award-winning information designer whose work synthesizes data and storytelling in innovative ways to create unique and singular brand expressions.
In her practice, she designs engaging data-driven visual narratives across print, digital and environmental media that create new insight and appreciation of people, ideas, and organizations. Her vibrant and inspiring design work empowers leading global organizations to achieve their mission through data-driven storytelling and reflects her belief that data has the capacity to make us all more human—advancing our intelligence, engagement, and delight.
One of the most lauded designers of her generation and a prominent voice in the field of data design, Lupi was the 2022 recipient of the National Design Award from the Cooper Hewitt, Smithsonian Design Museum, and the first data visualization practitioner ever to be named in its communication design category. In 2022 she also received an honorary doctorate from the Maryland Institute College of Art.
Across her career, Lupi has built rich, visually driven experiences around data for international clients such as Google, Verizon, IBM, Deloitte and Starbucks. Recent cultural clients include MoMA, TED, Triennale Milano Design Museum and Getty Museum. She has designed custom data visualizations for national and international publications like The New York Times, Wired, Popular Science, Bulletin of the Atomic Scientists and Italy’s Corriere della Sera. A proponent of using data to help bring awareness to some of the world’s most pressing problems, non-profit clients and causes include the Bill & Melinda Gates Foundation, Knight Foundation, World Health Organization and United Nations.
Lupi was born in Italy and received her Master’s degree in architecture from Università di Ferrara and her PhD from Politecnico di Milano, where she focused on information mapping. In 2011, she co-founded Accurat, an acclaimed data-driven research, design and innovation firm with offices in Milan and New York. She joined Pentagram as a partner in 2019.
Her work is part of the permanent collection of the Museum of Modern Art and she has been commissioned for original art installations also by MoMA, Museum of the City of New York, New York Botanical Garden and TED. A former MIT Media Lab Director’s Fellow, she is a member of the World Economic Forum’s Global Future Council on New Metrics, recently became a Fellow of the Royal Society of Art and a National Geographic explorer and she is part of the advisory council for the Data Visualization Society.
She has been named One of “Fast Company’s” 100 Most Creative People in Business in 2018, and she was nominated as “one of the names to know in Creative America” by Wallpaper. She has been named twice in 2023 and 2024 as one of the 400 most creative people that shape America by Wallpaper.
Giorgia is also a public speaker, her first TED TALK on her humanistic approach to data has over one million views, and her second TED TALK “What Long Covid has Taught Me About Life (and Data)” has recently been published.
She has published three books, Dear Data (Princeton Architectural Press, 2016), exploring the details of daily life through hand-drawn visual data; Observe, Collect, Draw! A Visual Journal (Princeton Architectural Press, 2018), a guided journal for collecting visual data, and “This is me and only me” (Corraini edizioni 2024), a picture book to introduce everyone, children and adults, to the world of data. In 2025 she will be publishing her fourth book “Speak Data” (Princeton Architectural Press), on her “Data Humanism “philosophy.
Lupi has been featured in international media including The New York Times, The New Yorker, The Guardian, The Washington Post, NPR, BBC, T Magazine, Vogue and Vanity Fair.
