Pentagram

Pentagram

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‘A Data Love Letter to the Subway’
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We design everything for everyone

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Past as Prologue

Dramatic change doesn't always mean throwing everything out. In fact, a company's heritage can provide the best foundation for imagining the future. Looking deep into the past, we uncover important clues about what makes each brand special. But the goal is never timid, incremental compromise. Instead, it's a confident and energetic consolidation of an organization's fundamental - and absolutely unique - personality.

Type Has Spirit

As Pentagram partner Paula Scher said, "Words have meaning. Type has spirit." Even for those who know nothing about fonts, the design of typography shapes the way we receive a message no less than an actor's performance shapes a script. Digital technology has made it possible - and even cost effective - to create a custom typeface, proprietary to an organization or even to one project. This ensures that whatever you say, you speak in a language that's all your own.
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Fp Module

Fisher-Price

A brand identity refresh for one of the world’s leading toy companies highlights a return to a playful sense of fun.
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Chatsworth

Brand identity for Chatsworth and the Devonshire Group.
Rolls Royce Thumbnail Module

Rolls-Royce

A new identity for the most precious brand in the world.
Natgal Module

National Gallery of Art

A vibrant, contemporary and reimagined visual identity for America’s art museum.

Sharjah City Brand

Strategy, positioning and brand identity for Sharjah, one of the seven United Arab Emirates.

‘Killing Eve’

Identity, titles and type design for the British-made drama television series.
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Cohere

A visual identity for the world’s most ‘hyped’ technology.
Icp Module

International Center of Photography / ICP

Brand identity for the world’s leading institution dedicated to photography and visual culture.

Design is about making choices. Sometimes the best solution is the simplest one.

Emily Oberman

8 latest projects

Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.
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Retrospective: Shakespeare in the Park

In 1954, impresario Joe Papp began a summer tradition of staging free outdoor performances of Shakespeare, inaugurating the Public Theater’s beloved Shakespeare in the Park festival. Pentagram partner Paula Scher, whose relationship with the Public spans four decades, has designed a new identity for the series for thirty consecutive summers. Each campaign is customized to the season’s theme, creating a highly visible graphic vocabulary for outdoor advertising, social media, and on-site signage.

We have a responsibility whilst filling the world with our creativity. We are deeply affecting our cultures, and that should not be taken lightly.

Harry Pearce

8 latest projects

London Calling

Pentagram has been an essential part of the London design scene for over half a century. Its founding partners came of age in postwar Britain, and the original formation of their design studio was very much a product of the vibrant 1960s. Today, evidence of Pentagram’s influence can be found all over London - in logos, brand identities, signage systems and campaigns - a reflection of the symbiotic relationship that informs so many creative enterprises in this most inspiring of cities.

Here is New York

Pentagram opened its New York office at an auspicious moment, just as the city was emerging from its 1970s nadir and commencing a renaissance that in many ways has never ended. Working with a wide range of clients over the last five decades – corporate, cultural, civic and commercial – Pentagram has decisively shaped New York City’s visual brand and enthusiastically participated in the city’s continuous redefinition as an irresistible urban magnet.
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Ra Module

Royal Academy of Arts

A new identity for one of Britain's oldest and most esteemed art institutions.
Ldf Module

London Fashion Week (AW19)

Identity, campaign and graphics system for the British Fashion Council.
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Victoria & Albert Museum

Brand identity and wayfinding for the British national museum of applied art.
Kew Option

The Royal Botanical Gardens, Kew

Identity for the largest collection of living plants in the world.
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NYC Beaches

Identity and signage for New York City Beaches.
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The High Line

Identity, wayfinding, and promotional materials for the elevated railway turned park in Manhattan.
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NYC Parks

Identity and signage program for one of the world's largest urban park systems.
Public Module

The Public Theater

Identity designed for one of New York City's leading institutions for new theatrical productions.

Good design should feel tough—difficulty means you’re fully engaged. It means you care.

Jody Hudson-Powell

8 latest projects

Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.
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Retrospective: London Design Festival

London Design Festival has been an annual celebration of the power of creativity for over 20 years. Since 2008, Pentagram partner Domenic Lippa has served as the LDF’s creative director, responsible every September for the design of a new visual identity. By inventively remixing a few key elements — typography, a signature red (“the colour of London”), and LDF's simple monogram — the program unifies hundreds of events while reaffirming London’s status as a global design capital.

No one project is the same, no one institution works like another. It’s always a fresh journey of discovery, to find the truest form of expression.

Harry Pearce

8 latest projects

Retrospective: Saturday Night Live

When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.
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Retrospective: Saturday Night Live

When a scruffy after-hours comedy show debuted in NBC’s Studio 8H on October 11, 1975, no one could have known that the entertainment world was about to be changed forever. Over the next half century, Saturday Night Live would launch the careers of countless global stars, create indelible catch phrases, and consolidate the reputations of musical acts from Talking Heads to Kendrick Lamar. Since 1994, Pentagram partner Emily Oberman has been the steward of SNL’s graphic image, from the show’s iconic opening titles, to books celebrating its legacy. With each project, she meets the challenge of acknowledging the franchise’s extraordinary legacy while keeping its profile fresh, surprising, and funny.