New at Pentagram
New Work: Fortuny
Following the launch of the Fortuny Collezione 2010, the latest collection of fabrics from the high-end Italian textile manufacturer, Luke Hayman and his team designed a printed catalog and… an iPhone application. The app is a striking contrast, a place where hand-crafted tradition and modern convenience merge; where a touch screen interface navigates the catalogue of a company with a rich legacy spanning more than a century. This fusion is particularly fitting for Fortuny, whose company founder, Mariano Fortuny, “Magician of Venice,” was an inventor always interested in employing new technology. Were he alive today, Fortuny would no doubt be delighted to see his fabrics scroll across the screen of an iPhone.
U.S. Soccer’s Next Goal
The 2010 FIFA World Cup™ closed yesterday with a thrilling final that saw Spain win its first cup with a single goal against the Netherlands in extra time.
For the US, this year’s World Cup will be remembered for taking Americans’ passion for soccer to a new level. On June 26 the US played Ghana for a spot in the quarterfinals in a match that was the most watched men’s World Cup game ever in the US.
Now US soccer fans look forward to the opportunity to host the FIFA World Cup™ in 2018 or 2022. This December FIFA, soccer’s official governing body, will select two bids from a group of nine competing to host one of the two tournaments. (The 2014 World Cup will be held in Brazil.)
Pentagram has collaborated with the USA Bid Committee on the design of the graphic program for the US bid to host the games in 2018 or 2022. Designed by Michael Gericke and Luke Hayman, the identity captures the unique spirit of a US-hosted World Cup. The campaign centers on a phrase, “The Game is in US,” and utilizes a custom-designed typeface called Game and bold color palette to convey the unmatched enthusiasm and amazing diversity of soccer fans in the US.
New Work: ‘The Illustrated History of TIME’
Since it began publishing in 1923, Time magazine has documented the world’s most important events, personalities and discoveries. Now the magazine is itself chronicled in TIME: The Illustrated History of the World’s Most Influential Magazine, published by Rizzoli. The book is a compendium of Time’s iconic covers, award-winning reportage, photography and illustration. It is also a highly readable history of journalism, magazines and editorial design as experienced by the definitive newsmagazine, with recollections by many of Time’s current and former editors, reporters and photographers, as well as frequent newsmakers like Henry Kissinger, Bill Gates, Steven Spielberg and others.
Luke Hayman, who redesigned Time in 2007, has created a clean, journalistic design for the book that tells the magazine’s story through hundreds of images from its archive. Hayman and designer Shigeto Akiyama worked closely with Alberto Oliva and Norberto Angeletti, the book’s authors, and Michele Stephenson, Time’s photo editor from 1987 to 2006. Arranged chronologically, the book traces the magazine from its founding to the present, with chapters devoted to its coverage of major events like World War II and 9/11, its evolving approach to journalism (founders Henry Luce and Briton Haddon were “the original aggregators,” writes current managing editor Richard Stengel), and its periodic redesigns, including the integration of the magazine’s print edition with the Web. The book also includes entertaining looks at Time’s top-10 best-selling issues and a review of its “Persons of the Year” from 1927 through 2009.
A look inside the book after the jump.
Continue reading "New Work: ‘The Illustrated History of TIME’"
Five Ways the iPad Will Change Magazine Design
The new iPad from Apple, presented in typical Steve Jobs fashion as game-changing, will, in fact, revolutionize the way we read magazines. Combining the rich visual content of a print publication, the ever-changing immediacy of a website, and the portability of an e-book reader, the iPad is something new.
Pentagram’s Luke Hayman, designer of, among others, Time, New York, and Travel + Leisure, was asked how this new format would change the world of magazines and came up with five ways off the top of his head.
Continue reading "Five Ways the iPad Will Change Magazine Design"
I.D. R.I.P.
Like the rest of the design community, we are saddened to hear of the closing of I.D. The magazine was required reading in our offices and served as the starting point of countless conversations and more than a few arguments about design. I.D. felt like part of our family: our partners occasionally contributed articles and essays, and we were always thrilled when our work made the cut in the I.D. Annual Design Review, the most critically daunting of the U.S. design competitions. (The Review will reportedly continue online.)
We also have a more personal connection to I.D.’s history: Luke Hayman was associate art director under Tony Arefin from 1993 to 1995 and later returned as design director from 1997 to 1999, during which the magazine received one of its five National Magazine Awards (General Excellence, 1999).
So long, I.D. You will be missed.
New Work: ‘Metalsmith’
Metalsmith, the publication of the Society of North American Goldsmiths (SNAG), has in recent years expanded its focus beyond art jewelry to become a showcase for art and craft design. Published five times a year, the magazine presents profiles and portfolios of artists and designers, news and articles about materials and processes, and reviews of exhibitions and books. To accommodate its growing vision, editor Suzanne Ramljak commissioned Luke Hayman to redesign the publication. Ramljak had previously worked with Pentagram on editorial redesigns of both Glass and Sculpture magazines. Hayman’s new design for Metalsmith emphasizes the art’s creative impulse and reshapes the magazine into an object as crafted as its subject.
New Work: ‘Matisse as Printmaker’
Henri Matisse is best known as a painter and colorist, but for over 50 years he was also an accomplished printmaker who worked in many forms of print media. Luke Hayman has designed the catalogue for “Matisse as Printmaker,” a new exhibition at the Baltimore Museum of Art that features over 150 of Matisse’s print works, including etchings, monotypes, aquatints, lithographs and linocuts. The exhibited prints come from the holdings of the Pierre and Tana Matisse Foundation and from the BMA’s own extensive collection. The catalogue is published by the American Federation of the Arts.
A look inside the book after the jump.
Luke Hayman Critiques 3 Favorite Magazine Redesigns in Computer Arts Projects
Quick Link: Luke Hayman Critiques 3 Favorite Magazine Redesigns in Computer Arts Projects
Lisa Strausfeld and Luke Hayman Redesign Craigslist for ‘Wired’
The famously rudimentary design of craigslist hardly seems to deter users, but Wired asked a pool of designers to give the megasite a makeover for its September issue. The exercise accompanies a cover story about Craig Newmark, the elusive founder and visionary behind the site. For their take on the piece, Lisa Strausfeld and Luke Hayman, working with Takaaki Okada, “decided to do something about the cult of Craig,” says Strausfeld. In the article by Marc Wolf, Newmark is a reticent personality who believes in sharing information; a proponent of grassroots democracy who runs one of the world’s most popular sites exactly as he wants to. Newmark calls himself the “Forrest Gump of the Internet,” and the team responded to this pervasive, peculiar self-effacement by highlighting categories and dates on the site’s homepage to create a ghosted image of Newmark himself. The redesign brings the site back to its origins, as literally Craig’s list.
Visit a live version of the design here.
Lisa Strausfeld & Luke Hayman Redesign Craigslist for Wired
Quick Link: Lisa Strausfeld & Luke Hayman Redesign Craigslist for Wired
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