Litl on the Fast Company Blog

Quick Link: Litl on the Fast Company Blog

New Work: Litl

Litl is an innovative new web computer, or webbook, that marries the communication functions of a laptop and TV. Small, portable, and equally at home on a kitchen countertop or a living-room coffee table, the webbook is designed for families with multiple users who like to keep in touch and socialize. Litl is always connected to the web (with access to Wi-Fi) and flips upright like an easel for TV-like viewing of photos and video. It has no hard drive, files or applications of its own, but instead runs on the “cloud,” using web-based applications like webmail, Google, Flickr and Facebook.

Pentagram worked closely with Litl founder John Chuang and the Litl design team on the development of the Litl experience. Abbott Miller created an accessible, friendly identity for the brand and Lisa Strausfeld and her team designed a unique graphical user interface (GUI) based on Litl’s brilliant OS that makes the webbook fun, convenient and easy to use. All help to make Litl the next big thing in home computing.

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Lisa Strausfeld at SEGD Dynamic Environments

Quick Link: Lisa Strausfeld at SEGD Dynamic Environments

Lisa Strausfeld Featured in Fast Company’s 2009 Masters of Design

Quick Link: Lisa Strausfeld Featured in Fast Company’s 2009 Masters of Design

Lisa Strausfeld and Luke Hayman Redesign Craigslist for ‘Wired’

The famously rudimentary design of craigslist hardly seems to deter users, but Wired asked a pool of designers to give the megasite a makeover for its September issue. The exercise accompanies a cover story about Craig Newmark, the elusive founder and visionary behind the site. For their take on the piece, Lisa Strausfeld and Luke Hayman, working with Takaaki Okada, “decided to do something about the cult of Craig,” says Strausfeld. In the article by Marc Wolf, Newmark is a reticent personality who believes in sharing information; a proponent of grassroots democracy who runs one of the world’s most popular sites exactly as he wants to. Newmark calls himself the “Forrest Gump of the Internet,” and the team responded to this pervasive, peculiar self-effacement by highlighting categories and dates on the site’s homepage to create a ghosted image of Newmark himself. The redesign brings the site back to its origins, as literally Craig’s list.

Visit a live version of the design here.

Lisa Strausfeld & Luke Hayman Redesign Craigslist for Wired

Quick Link: Lisa Strausfeld & Luke Hayman Redesign Craigslist for Wired

MAD Media in segdDESIGN

Quick Link: MAD Media in segdDESIGN

Museum of Arts and Design Media Installations Win IDEA Award

The suite of dynamic informational and interpretive media installations at the Museum of Arts and Design.

Our program of dynamic informational and interpretive media for the Museum of Arts and Design in New York has won a Bronze in the Environments category of the prestigious International Design Excellence Awards, announced today. The awards are co-sponsored by the Industrial Designers Society of America (IDSA), BusinessWeek, Target and Autodesk.

The IDSA jury recognized the project for its use of dynamic and interactive technologies in a museum environment. Designed by Lisa Strausfeld and her team, the media were developed as an integral part of MAD’s new home at 2 Columbus Circle and include animated directory and wayfinding displays and interpretive installations that let visitors explore the museum’s permanent collection. The program was developed in conjunction with the identity we designed for the museum.

Abbott Miller’s exhibition design for the Harley-Davidson Museum was a Finalist in the Environments category of the awards.

New Work: WNET.ORG

New York’s public television stations, THIRTEEN and WLIW21, have rebranded under a new umbrella identity, WNET.ORG. The new name references THIRTEEN’s historic call letters, a new commitment to digital communication, and the organization’s history of service to the public, locally and nationally. Working with WNET.ORG’s marketing and management team, Pentagram created an overall brand strategy for WNET.ORG, including a new suite of identifiers and the institution’s first online annual report.

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Lisa Strausfeld Named 2009 National Design Awards Finalist

Lisa Strausfeld has been selected as a finalist in the Interaction Design section of this year’s National Design Awards presented by Cooper-Hewitt, National Design Museum. This is the first year the awards have recognized interaction design as a category. Lisa’s co-nominees are Potion and Perceptive Pixel. The New York Times calls this year’s awards “the 10th annual incarnation of the design world’s Oscars.” Congratulations, Lisa!