New at Pentagram
New Work: Saks Fifth Avenue
A new identity designed by Pentagram for iconic New York retailer Saks Fifth Avenue launches on January 2, 2007. After the jump, partner Michael Bierut describes the process behind the development of an identity with more variations than there are electrons in the known universe.
New Saks Identity Announced
The new Saks Fifth Avenue identity designed by Michael Bierut is announced in WWD (subscription required) and The Daily. The complete program launches in January.
New Work: The Metropolitan Opera
Paula Scher and Julia Hoffmann have designed the new identity for The Metropolitan Opera, the venerable New York institution. The rebranding is an initiative of the Met’s new general manager, Peter Gelb. The identity is set in Baskerville and Avenir and the new campaign features performance photography of Anthony Minghella’s production of “Madama Butterfly,” the show that kicks off the season on 25 September.
The print ad campaign launched 20 August, and according to Thomas Michel, the Met’s marketing director, resulted in the largest sales day in the history of the organization. The street campaign—the first for the Met in 30 years—goes up next week. (Official release here.)
The campaign is noted in The New York Times and The New York Sun.
More applications after the jump.
New Work: The Criterion Collection
Paula Scher and Julia Hoffmann have designed a new identity for The Criterion Collection, the top publisher of premium editions of classic and contemporary films on DVD. The program includes a monogram and a signature logotype and will appear on Criterion’s packaging starting with a new Eric Rohmer box set this August. Criterion logo animation here.
The new identity will be complemented by a sub-brand named Eclipse, a line of B-movies by important directors, which launches this fall. Eclipse logo animation here.
New Work: 7 WTC
Michael Gericke and his team have designed the identity, environmental graphics and marketing materials for 7 World Trade Center, the first new tower to be constructed at ground zero in Lower Manhattan. The 52-story, parallelogram-shaped building was developed by Silverstein Properties and designed by David Childs of Skidmore, Owings & Merrill. It officially opened yesterday.
Sales book after the jump; signage images coming soon.
New Work: San Francisco Opera
Click on the logo to see the animated version!
Brian Jacobs and his team have created a new identity for the San Francisco Opera. The redesign coincides with the arrival this year of the opera’s new general director, David Gockley. The symbol is a graphic interpretation of the sunburst chandelier in the historic War Memorial Opera House, but is also, as the opera’s press release puts it, “open to a broader interpretation, including that of the sound waves emanating from a human voice and a sense of explosive excitement.”
New Work: Alliance for a Healthier Generation
Meet Hugo, face of the Alliance for a Healthier Generation
Michael Bierut and Armin Vit have designed the brand identity for the Alliance for a Healthier Generation, a joint venture of the William J. Clinton Foundation and the American Heart Association that was established to combat childhood obesity. The identity features an icon named Hugo, a smiley face that combines the letters H and G and is designed to appeal to kids.
Hugo explained here in an Alliance e-mail announcement designed and written by Armin.
The identity made its media debut yesterday at Bill Clinton’s press conference about the agreement the Alliance has brokered with beverage makers to get healthier drinks into schools.
More Hugo after the jump.
Continue reading "New Work: Alliance for a Healthier Generation"
New Work: The Morgan Library & Museum
Identity on glass at the new Madison Ave. entrance
Michael Bierut and his team have designed the identity, exhibition graphics and signage for the renamed Morgan Library & Museum, the New York institution that reopens tomorrow with a dramatic expansion by celebrated architect Renzo Piano. The new identity utilizes a single font called Dante, a serif typeface that is customarily used for books.
More images coming soon. Complete press release at the jump.
Update: The Morgan identity is noted on Unbeige.
New Work: Sigmund Freud Foundation
Abbott Miller and his team have designed the identity for Freud Jahr 2006, the commemoration of the 150th anniversary of the birth of Sigmund Freud. Coming soon: “The Couch: Thinking in Repose,” the special exhibition designed by Abbott for the Sigmund Freud Museum in Vienna.
New Work: Vilcek Foundation
Abbott Miller and his team have designed the identity and website of the Vilcek Foundation, a philanthropic organization that honors foreign-born artists and scholars who have made lasting contributions to American society. The prize includes a trophy designed by Stefan Sagmeister.
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