New at Pentagram
Paula Scher Designs Templates for Download from HP
Today Hewlett-Packard launches a new website featuring Paula Scher, Jake Burton and Gwen Stefani as part of its $300 million Print 2.0 campaign designed to inspire and empower customers with free customizable, printable content. For her part, Scher designed five business templates, including letterhead, envelopes, business cards and notecards, that provide users with a complete graphics package. Named Bold, Modern, Edgy, Elegant and Friendly, the templates were designed to appeal to a diverse array of businesses and personality types. Two templates, Friendly and Modern, are available for download today, with the others being added over the next few weeks.
The site also features an interview with Scher in which she speaks about how to build a successful brand identity. “The characteristic that matters for every good brand is that you look like you made your decisions based on who you are for specific reasons, not that they were accidental,” she says. “A small business should ask itself who its customer is, who are they talking to. They should think about how to present themselves and what their tone of voice should be.” Shot in Pentagram’s New York office, the interview is accompanied by commentary about some of her most celebrated designs.
“No template is a substitute for hiring a professional designer,” warns Scher, and indeed at Scher’s suggestion the HP site includes a prominent link to the AIGA designer directory. “But at the very least, I hope we can stop a few innocent people out there from using Comic Sans.”
Rounding out the site’s content, Jake Burton offers advice on how to produce a successful marketing campaign and the importance of a strong visual brand, while Gwen Stefani offers customizable Harajuku-inspired paper dolls, party invites and CD covers.
Views of the templates in action after the jump.
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New Work: 166 Perry Street
Launching this month: the opening volleys of Pentagram’s campaign for 166 Perry Street, a new luxury condominium designed by Hani Rashid and Lise Ann Couture at Asymptote Architecture.
The building’s unique facade is designed to take advantage of the light, air and space of New York’s West Village, transforming dramatically throughout the course of the day and in the changing seasons. Pentagram’s look and feel for 166 Perry exploits this characteristic, and carries it into the building’s website, designed by Flat. The campaign will also include direct mail pieces, brochures, advertising and a sales office. The 166 logo is based on a modified version of Peter Bilak’s beautiful typeface Fedra Sans.
New Work: EAT Seasonal
Angus Hyland has designed the graphic identity for EAT’s new range of seasonal food as part of a wider-reaching brand evolution strategy.
New Work: Glass House Visitors Center and Identity
The exhibition wall of the Glass House Visitors Center features 24 monitors.
The much-anticipated public opening of Philip Johnson’s Glass House in New Canaan, Connecticut, takes place this week. James Biber and his team designed the off-site Visitors Center for this acclaimed addition to the National Trust for Historic Preservation’s family of sites. Michael Bierut and his team designed the project’s identity, promotional graphics and website .
All tours of the Glass House site, sold out until 2008, begin and end at the Visitors Center in downtown New Canaan. The center, a renovated 2,000-square-foot former truck loading dock conveniently located across from the town train station, accommodates an exhibition, on-site ticketing and a museum shop. Through the exhibition, visitors learn about Philip Johnson and the Glass House site before they take a short shuttle ride to the site where they embark on a 90-minute guided tour. After the tour, visitors return to the center where they can re-experience the exhibition with new insight.
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New Work: P.O.V.
Different standardized “O” patterns create flexibility within the identity.
Paula Scher and Julia Hoffmann have designed a new graphic identity for P.O.V., the award-winning documentary film series on PBS. The launch of the new identity is timed to the program’s twentieth anniversary season that begins on June 19.
Humboldt Identity Short Listed for Designpreis
Identity designed for the Wilhelm von Humboldt Stiftung.
The identity designed by Justus Oehler and his team for the Wilhelm von Humboldt Stiftung (Wilhelm von Humboldt Foundation) in Berlin has been short listed for the prestigious Designpreis, the 2008 Design Award of the Federal Republic of Germany, the official design award of the German government. The identity already received the MFG Award of the Federal Association of Print and Media in Germany.
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New Work: Seattle Art Museum
The new SAM identity designed by Pentagram.
Abbott Miller and his team have designed the new identity and program of environmental graphics for the Seattle Art Museum that reopens to the public this weekend after a 95,000 square foot expansion designed by Allied Works Architecture. The identity helps to integrate the expansion into the existing building designed by Venturi, Scott Brown and Associates and the museum with its two sister locations in the city.
Philip Johnson’s Glass House Opens
Homepage for the Glass House website designed by Pentagram.
Philip Johnson’s Glass House opens to the public for previews today for the first time. The iconic 1949 house and its 48-acre grounds in New Canaan, Connecticut, were bequeathed to the National Trust for Historic Preservation upon Johnson’s death in 2005.
Pentagram has designed an identity, promotional graphics, and a simple website for the project. A visitors center, also by Pentagram, will be ready in time for the site’s official opening on June 23.
New Work: Sardegna
Identity designed for the popular Italian destination.
Just in time for summer: Justus Oehler has designed an identity for the Italian island of Sardegna (Sardinia). The identity is based on a carefully modified version of the typeface Eurostile, designed in 1962 by Aldo Novarese. The colors are derived from the richly embroidered traditional Sardinian costumes.
The modern shape of the letters, combined with the patchwork of warm colors, reflects the two sides of Sardinia: history and tradition on the one hand, modernity and openness on the other. “We wanted to create a symbol which would not depict sun and sea—like most of the other Mediterranean countries’ identities do, but which would look grown-up and confident, yet at the same time playful and warm,” says Oehler.
Lippa to Design Identity for London Design Festival
Poster for this month’s press launch for the London Design Festival.
Domenic Lippa has been appointed to design the graphic identity for this year’s London Design Festival, taking place 15-25 September. He will be responsible for the development and art direction of all graphics to promote the festival, from books, brochures and signage, to posters and the festival website. The event will take place throughout the city at over 150 venues and is expected to attract an estimated 300,000 visitors. The first designs were introduced at the press launch for the festival earlier this month.
Additional pieces from the launch after the jump. Stay tuned for more work in the coming months.
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