New at Pentagram
Five Ways the iPad Will Change Magazine Design
The new iPad from Apple, presented in typical Steve Jobs fashion as game-changing, will, in fact, revolutionize the way we read magazines. Combining the rich visual content of a print publication, the ever-changing immediacy of a website, and the portability of an e-book reader, the iPad is something new.
Pentagram’s Luke Hayman, designer of, among others, Time, New York, and Travel + Leisure, was asked how this new format would change the world of magazines and came up with five ways off the top of his head.
Continue reading "Five Ways the iPad Will Change Magazine Design"
New Work: Circular 16
Issue 16 of Circular, the magazine of the Typographic Circle, designed by Domenic Lippa is out now.
This issue features articles on Spin, Bibliothèque, Fernando Gutiérrez, the late Ken Dickinson, Design Project and a piece by Jeremy Leslie charting the development of editorial design from The New Yorker of 1925 through Nova to Re- and Carl*s Cars. Also featured are Pentagram’s own Harry Pearce and Domenic Lippa.
Lippa has designed the last nine issues of Circular and delights in creating each from scratch. In this issue the close up of the title on the cover through the contents pages and dividers indicates a desire to focus on the detail of the work. The use of Courier as the default font set without justification is designed to act in contrast to the typographic perfection of the featured work.
I.D. R.I.P.
Like the rest of the design community, we are saddened to hear of the closing of I.D. The magazine was required reading in our offices and served as the starting point of countless conversations and more than a few arguments about design. I.D. felt like part of our family: our partners occasionally contributed articles and essays, and we were always thrilled when our work made the cut in the I.D. Annual Design Review, the most critically daunting of the U.S. design competitions. (The Review will reportedly continue online.)
We also have a more personal connection to I.D.’s history: Luke Hayman was associate art director under Tony Arefin from 1993 to 1995 and later returned as design director from 1997 to 1999, during which the magazine received one of its five National Magazine Awards (General Excellence, 1999).
So long, I.D. You will be missed.
New Work: ‘Metalsmith’
Metalsmith, the publication of the Society of North American Goldsmiths (SNAG), has in recent years expanded its focus beyond art jewelry to become a showcase for art and craft design. Published five times a year, the magazine presents profiles and portfolios of artists and designers, news and articles about materials and processes, and reviews of exhibitions and books. To accommodate its growing vision, editor Suzanne Ramljak commissioned Luke Hayman to redesign the publication. Ramljak had previously worked with Pentagram on editorial redesigns of both Glass and Sculpture magazines. Hayman’s new design for Metalsmith emphasizes the art’s creative impulse and reshapes the magazine into an object as crafted as its subject.
Luke Hayman at Pratt
Quick Link: Luke Hayman at Pratt
New Work: ‘Rosebud’
Following James Biber’s “Weeds”-inspired dining room, currently on view in New York, we continue our foray into “green” design with what may be the first “Hydroponic Growers Lifestyle” magazine ever published. Julie Savasky and DJ Stout in the Austin office have designed Rosebud, a new magazine from Advanced Nutrients that debuts with its October issue. Based in Vancouver, Advanced Nutrients manufactures and distributes over fifty super-fertilizers and growth enhancement products with evocative names like Big Bud, B-52, Wet Betty, Voodoo Juice, Tarantula, and Bud Candy for hydroponic gardeners and enthusiasts the world over.
New Work: Cedars-Sinai Medical Center
Kit Hinrichs and Belle How in San Francisco have redesigned Discoveries, a semi-annual publication of Cedars-Sinai Medical Center, the largest non-profit academic hospital in the United States. Pentagram’s challenge was to invigorate and redefine the magazine’s graphic and editorial viewpoint to better articulate the major research initiatives of the institution and simultaneously make it more compelling, flexible and distinctive to its audience.
Update: ‘Upstreet’
The upmarket French men’s magazine Upstreet covers fashion, film, culture, art and architecture. The design development by Angus Hyland and team in issue no. 77, out now, builds on the redesign introduced in issue 76 and further strengthens the identity and graphic impact of the magazine. The redesign included the transfer of the sans serif masthead font to internal headlines and the introduction of a more decorative font, Tiffany, for news items and fashion spreads. In the new issue, this bolder typography becomes a key element of the layout, and with a greater use of the magazine’s striking vertical rules, gives the page layout stronger impact and a more cohesive look overall.
A look inside after the jump.
New Work: ‘Tennis’
Tennis magazine has made a winning return to the newsstands this year. While the title is not exactly coming out of retirement, years of various stylistic and editorial additions and subtractions had begun to detract from its original energy. When James Martin assumed the position of editor last year he chose Pentagram to bring back the publication’s swing.
Martin and art director Gary Stewart teamed up with Pentagram partner Luke Hayman to rediscover the magazine’s youthful spirit. Hayman found new inspiration, ironically, in the archives of Tennis itself. He wanted to invoke the intensely action packed and competitive glory days of tennis—those of John McEnroe, Björn Borg, & Jimmy Connors—but with fewer short-shorts. Drawing from the visual language of three decades past, Hayman merged it with sporty, bright and youthful colors, alongside bold photography, to give Tennis a more contemporary look that would still appeal to its established audience. “It needs to reconnect with a young energetic audience, but it shouldn’t look like a kids’ magazine,” explains Hayman.
‘@Issue’ Becomes a Blog
The brainchild of Kit Hinrichs, writer Delphine Hirasuna and Peter Lawrence of the Corporate Design Foundation, @Issue: Journal of Business and Design has now been turned into a blog, at the URL atissuejournal.com.
Fifteen years ago, the three founded the print version to present visually rich case studies of how good design has contributed to business success. The journal, officially published by Corporate Design Foundation, became a huge success, peaking at a circulation of 100,000. The print edition of @Issue has had to take a hiatus due to the downturn in the economy. Both to keep the brand alive and to seize the opportunity to expand the reach of the publication, the journal has gone online as a blog. The site has already attracted thousands of visitors from 66 countries. “Atissuejournal.com is not meant to replace the print journal,” Kit says. “Our intention is to publish shorter, more topical stories on the blog, and more indepth, analytical pieces in print.”
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