New at Pentagram

Why Didn’t We Think of That?

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For The New York Times Magazine’s annual “Year in Ideas” issue, published this Sunday, Paula Scher illustrated a chart of selected 2009 patents, classified on a spectrum from “When Real Life Isn’t Exciting Enough” to “There Must Be an Easier Way.” Note striped socks were not patented until this year; “At Last,” indeed. The chart was compiled by Alexandra Horowitz and Ammon Shea.