21c Is Number One

Congratulations to 21c Museum Hotel on being voted the number one hotel in the United States and number six worldwide in Condé Nast Traveler’s 2009 Readers Choice Awards. The prestigious rankings are featured in the magazine’s November issue, out now.

The visionary entrepreneurs behind 21c, Steve Wilson and Laura Lee Brown, asked us to create an identity, graphics and signage program for their flagship property on Louisville’s Whiskey Row. Designed by architect Deborah Berke, 21c features an ambitious museum, an extensive contemporary art program, and a first-class restaurant, Proof on Main, with what is perhaps the world’s most extensive list of small-batch bourbons. Plans are underway with New York restaurateur Michael Bonadies to open the same concept in other cities, starting with Austin, Texas.

Given the wide range of activities associated with 21c, it’s no surprise that we’ve been commissioned to do a wide range of work. Our assignments to date have included art catalogues, room amenities, posters, invitations, menus, matchbooks, sales literature, graphic standards, and, of course, bourbon bottles.