New Work: Ambigram

Justus Oehler and his team have designed the new identity and graphics program for Ambigram, an advertising agency start-up in Thessaloniki, Greece. The company had chosen as its name the word ambigram, which denotes a word or graphic that can be read when inverted, back to front and front to back, like OTTO (also a palindrome), or when rotated or flipped upside down, like the date 1961. As the name Ambigram did not present an easily read solution, Oehler decided to create a “meandering” logo that at first looks like a graphic device but then reveals its meaning. The identity appears in a simple gray or silver-on-white, but when applied to stationery, press kits and other printed materials, visual impact is created by placing the logo on a contrasting background that gradates from one CMYK color to another: cyan to magenta, cyan to yellow and magenta to yellow.

More images after the jump.